Welcome to
“Your Business Pipeline™”
This program is designed for entrepreneurs launching or running businesses and looking to create efficiency and profitability.
The pipeline is a metaphor for each department in your company, and how they flow seamlessly through each other, from one to the next. The marketing pipe where your promotional investment is made and leads are generated, flows through your call center pipe which captures the calls and schedules the client consultation, to the sales pipe which presents your offerings to the prospect, to the production pipe where the work is actually produced, to the service pipe, where you create repeat business, and the office/ accounting pipe is the glue that holds everything together…and gets you paid.
Each pipe, representing each department in your company, must have a responsible person accountable for the KPI’s (Key Performance Indicators) of that department. In the Business PipelineTM Course Workbook, you will place a name of an employee in your company on each pipe. If you find that your name, as the owner or General Manager (GM), is on two or three or more pipes, it is a sign you are in need of delegation. This may include re-cruitment, interviewing, hiring, designating or cross training, to acquire the appropriate person to be responsible for that particular department. As you navigate, the “Your Business PipelineTM book”, you will find specific KPI’s broken out and designated for each pipe in your company. These KPI’s represent the accountability necessary in each pipe, and the ac-countability for the person whose name is responsi- ble for that pipe in your company. However, at the end of the day, the buck stops with the owner.
START UP BUSINESS
A concise guidline to help you launch your own entrepreneurial business! The Key Performance Indicators (KPI’s) for each department will be ex-plained, ensuring you have simple accountability metrics to follow. A
business that will not only generate an income for you, but will be your driving passionate.
A business you love so much, that you will want to spring out of bed each morning to get the day started.
EXISTING BUSINESS
A concise guidline to help you manage the intracacies of your day-today op-erations. The Key Performance Indicators (KPI’s) for each department will be ex- plained, ensuring you have simple account-ability metrics to follow.
Your Pipeline KPI’s will help uncover the bottlenecks in your business, by defining which departments are underperforming. Solutions are made available to address and unclog the pipes that are hold-ing back your growth.
As you navigate, the “Your Business PipelineTM book”, you will find specific KPI’s broken out and designated for each pipe in your company. These KPI’s represent the accountability necessary in each pipe, and the ac-countability for the person whose name is responsi- ble for that pipe in your company. However, at the end of the day, the buck stops with the owner.
Golden Nuggets:
Brand Development
Umbrella name, tag line, logo.
Become the “Caring” Company Community
- Keyword Optimization – Top Searches (Service Area)
- City Pages – Match Keywords with Towns
- Service Area – The Local Choice/Conversion
- About Us Section – Define Brand Promise/Conversion
- Human Touch – Happy, Trained Employees
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