7 Steps to PipelinePerformance™

1.

Create your “Lead Hive™” – the hub to capture prospects from all lead generation sources, (with permanent records of each lead, including call recording & form submission documentation). A CMS (Content management system) for your marketing, call center & sales departments.

• LeadHive™ — Utilizing the Jupiter Platform – Lead Central

Before LeadHive™: While wearing the “Marketing hat”, responsibilities include promoting and advertising to generate leads, tracking lead sources and defining ROI for each lead source (cost per lead/lead conversion %). Challenges are: No main hub or dashboard to keep track of leads. CRM is difficult to use for marketing and lead nurturing as it is too complicated and not simple and easy to use. Asking people where they heard of us when they call in, is NOT accurate, therefore the data in my CRM is NOT accurate. The Garbage in/Garbage out philosophy!

After LeadHive™: LeadHive™ is designed for the Marketing/Sales Manager of each company. A user name and password are provided as well as complete training on how to maximize the CMS. It tracks all phone calls and form submissions from the website. It also tracks all advertising and marketing campaigns with dedicated phone numbers and dedicated domains. You know EXACTLY where each lead came from, and can follow the lead through the customer experience to determine accurate ROI’s. All calls are recorded and a permanent record is kept of all leads on one easy to access and easy to navigate dashboard. Call Center & sales rep quality control is made easy, as each call center rep is recorded and the % of scheduled appointments & sales can be filtered out showing KPI comparisons in both sales department and the call center. Ticklers are available to allow you to flag potential upsell customers or hot prospects that did not purchase everything at the time of the sale. All lead sources are filterable and reports can be made on any number if desired criteria. Complete transparency shows you every page a visitor landed on and in what order on all form submission leads. This provides you with better insight as to their interest level, prior to the sales call.

2.

Create a Service Area Optimization™ Program (SAO). “City pages” for every town in your service area, populated weekly with photos and keyword optimize copy from every job you go to, before & after pics, case studies, and 4/5 star reviews attached to corresponding City Pages.

• SAO™ Program — Completed Jobs, Before & After, Case Studies & Review Central modules

Before The SAO™ Program: Keyword optimized “City Pages” are a known way to increase SEO and page ranking in towns outside of your headquarters facility. The challenge has always been getting fresh, unique content of the town pages of your service area. If you do the same services in each town, what can you say differently from one city page to the next, as duplicate content will penalize your ranking, as Google frowns at that. Paying a content writer and a programmer to populate your city pages with unique, original content can be cost prohibitive, so you rarely see optimized city pages, and the chances are neither you, nor your competitors have taken advantage of this great SEO opportunity in your market.

After The SAO™ Program: Our Service Area Optimization™ Program (SAO). which consists of keyword optimized “City pages” for every town in your service area, is populated weekly with photos and copy stating the problem they face and the solution you provided from every job you go to. The SAO Program allows you to provide before & after pics, case studies, and 4/5 star reviews, and they are all attached to corresponding City Pages. New, fresh content being added to your city pages every week, showing Google that you are working on homes in those towns regularly. This gives the Google algorithms the indication that this city page on your website is a good page to show to prospective visitors searching for your services in that town. You obviously do work there frequently, as there is job related pics and keyword optimized copy showing the problems and solutions you provided to homeowners like them, in their town. Google will begin to rank your city pages when people search from those towns, and visitors landing on your city pages will convert at a much higher conversion rate, when they see other residents of their town that you have done work for. In effect, these are silent referrals, as the trust has been established, due to your other customers that are represented from that town. Our proprietary SAO™ Program allows you to populate your city pages on a weekly or even daily basis, due to the fact that we have pre-programmed modules and widgets that make it easy to add pics and keyword optimized copy from every job you go to, in a matter of minutes. You access these modules using the same easy-access dashboard where to see your leads and listen to your calls.

3.

Story Telling Time with Pipeline PowerPosts™ – Post job stories, community involvement, altruistic endeavors & seasonal tips weekly on all major social media platforms & GMB (Google My Business) listing. Video Creation – Populate your YouTube Channel with “On-The-Job videos and an “Ask-The-Expert” video series. (This becomes much of the content to be used in storytelling and social media posts.)

• Pipeline PowerPosts™ — Utilizing the Jupiter Platform – Completed Jobs & Case Studies Modules

Before PowerPosts™: Social Media is all the rage these days, and everyone knows how important it is to keep a consistent presence on all of the top social media platforms, including: Facebook, YouTube, Instagram, TikTok, X, etc., and also keeping up with your Google My Business (GMB) listing optimization. This is a time consuming task, and a challenge everyone faces is, “where do I get the content to populate all of these social media pages???” Not to mention, if you have a social media page and you allow it to get stale by not posting consistently, it gives visitors the impression that you are not an active company that they can trust to do business with. It can almost be worse to have a social media presence, and not keep it current than it is to not have an active page at all.

After PowerPosts™: Pipeline PowerPosts™ are a way to keep all of your social media platforms up, active and current without overburdening you with ongoing content creation. We want you to do what you are best at, and the same for every member of your team. We specialize in social media content dissemination, and with a combination of content creation from our previously mentioned, SAO™ program, we will have a wealth of keyword optimized, story telling content right from the jobs you are working on. This is beautiful content that will provide your social media platforms with fresh, engaging, and possibly viral postings every week. And the best part is, you and your team will be focussing on what you do best, while our Pipeline PowerPosts™ program presents you and your company in the best light possible.

4.

Juicy Backlinks – Authoritative websites and heavily followed influencer backlinks to appropriate location on website. Utilizing the loyal followers and the Google rating to provide an increase in site authority and increased traffic with the addition of blogs, articles & video picked up and published by these third party sites & podcasts.

• PublicityPipeline™ – leveraging authoritative digital dynamos for website authority boosts

Before PublicityPipeline™: Google rewards company websites with increased authority and in turn, keyword search ranking when the algorithms sense a positive following from authoritative third party sources, such as powerful websites, edu and gov websites, industry specific groups and associations, and influencers with large followings. By following, we mean a backlink from the authoritative website to your own website. These backlinks are a way to show Google and the other search engines that your company is appreciated and/or respected in your industry and your geographic location. Without an array of what we call “juicy” backlinks (because they provide “juice” to your websites authority), your website will struggle to gain traction and will be slow to increase ranking for the keywords you want searchers to see you for.

After PublicityPipeline™: As part of our PublicityPipeline™ program, we will provide ongoing, weekly backlinks from many sources throughout your industry and your service location. Our team of experts will research, locate, contact and negotiate with authoritative third party sources to acquire valuable backlinks for you and your company. These may come in the form of blogs published, articles picked up, content writes drafting a story about your company or a service you provide, or an influencer speaking about you and the unique benefits you provide. We scour the web for the best, “juicy” contacts we can find, and produce ongoing, weekly backlinks to help you grow the authority of your website, as well as to increase the exposure and awareness of your company brand to the correct audiences. This will increase lead generation, and traffic conversion from your LeadHive™ hub.

5.

Brand Building – Paid Advertising & Outreach – PPC/Advertising – Google, Bing, Facebook, YouTube, X, Instagram, TikTok. Media Campaigns – TV/Radio, OTT.

• Pipeline MediaMagic™ Program — Proven Budget Stretching Methods

Before MediaMagic™: The person accountable for the KPI’s in the Marketing Pipe, as discussed in, “Your Business Pipeline” book, has responsibilities including promoting and advertising to generate leads, at an allowable cost per lead. Challenges are: “How do I know where to advertise? How can I ensure I won’t blow my budget and not get the amount of leads I need? Can I trust the social media platforms and the TV & Radio stations to provide me with schedules that will actually perform for the budget I am allocating? I don’t want to waste my budget, but I know I have to advertise!”

After MediaMagic™: Our Pipeline MediaMagic™ Program is based on 25 years of media negotiating/buying, and A/B testing, with literally hundreds of successful basement waterproofing, foundation repair and crawl space encapsulation contractors. We have honed the messaging, placement, days of the week, time slots, and products, so we are not guessing what will work, and risking your marketing budget the way less industry experienced agencies do. Our program includes small social media campaigns, a multitude of risk-free PPC selections, as well as strategic TV and Radio schedules beginning with weather sponsorships on the morning news on one station, and growing from there. We are the experts in building your brand, when it comes to marketing foundation repair when its dry, and basement waterproofing when its wet! Don’t risk your marketing and advertising budget trusting the media, when our proven Pipeline MediaMagic™ program is available to you in this package.

6.

Customer Communication – monthly newsletter to past, existing & prospective clients. Multi-faceted Rehash program to unsold job database, upsell program to existing customers promoting products/services they didn’t purchase, follow-up program to database of qualified leads who didn’t schedule appointments.

• Pipeline Planting & Nurturing™ Program

Before Pipeline Planting & Nurturing™: The biggest mistake made by entrepreneurs and small business owners is follow-up & customer communication after the initial contact. First, you allocate a budget to generate a lead, but what is your process for cultivating that lead until it becomes a sale? Next, you schedule an appointment, but what is your process for cultivating that prospect until you perform the presentation? Then, you provide a proposal, but if you don’t sell the job, what is your process for following up with that prospect until you close the sale? Okay, let’s say you close the sale, what is your process for cultivating your relationship with that prospect to upsell other products or services or an annual service visit? Lastly, what is your process for cultivating your relationship with all your prospects and existing customers in your ever increasing database???

After Pipeline Planting & Nurturing™: We solve your customer communication challenges at every level, with each of your prospective audiences throughout the customer UX with your company.

1. New Lead relationship cultivation: We develop a custom drip campaign to stay in front of all leads guiding them to the appointment setting stage, so that they commit to a scheduled sales appointment.
2. Appointment Cancellation Reduction Programs: We send reminders reinforcing the benefits and value of the service they scheduled an appointment for, leading up to the schedule date, to avoid cancellations.
3. Rehashing Unsold Jobs: We create a custom rehash click funnel drip campaign to all leads where you provided presentations and left proposals, but did NOT close the sale. The goal is to have a second attempt to present to them again after uncovering their objections, or to close the sale over the phone when they call in from the outreach campaign.
4. Upselling Campaign: All existing customers will receive information on the benefits of the products and services they did NOT purchase at the time of the sale. This will come in the form of a drip campaign, promoting a different product or service in each outreach.
5. Company Newsletter: A monthly, seasonal newsletter will be sent to ALL existing customers, unsold leads and prospects on your extensive database. This newsletter can be a conduit to upsell messaging as well as rehashing messaging to establish a “soft-sell” communication campaign, while keeping your brand in front of all on your database,
6. New Customer Recruitment Program: We customise an outreach program for B2C (Consumers) or B2B (Businesses), with a click-funnel type drip campaign and detailed messaging development designed to create inquiries into your sales funnel.
7. Video Production: Today videos are a powerful medium to present the features and benefits of your products and services to prospects and existing customers. We have complete video editing capabilities, and will be more than happy to create videos for each of the aforementioned outreach programs to add a unique visual appeal, to supplement your ongoing monthly messaging.

7.

Pipeline PerformanceProgram™ – KPI (Key Performance Indicators) Monthly Tracking & Improvement Leadership Meetings. Goal setting: (5-year BHAG, 1-yr Launch, Quarterly action items, Department KPI’s)

• Your Business Pipeline, Roadmap to Entrepreneurial Success™ – Monthly Consultation led by: Author/founder, Daniel Fitzgerald III

Before Pipeline PerformanceProgram™ Consultation: You are presently running a successful business, or you wouldn’t be here participating in the Pipeline PerformanceProgram™. However, you know there are ways to fast-track your growth from this point forward. You no longer have to do the heavy lifting in each aspect of your business to reap the benefits that you have achieved to this point. You know that to take your business to the next level, you can’t just do the same things you have done to get to this point. Your business is sitting on a plateau, and you are asking yourself, “What is the fastest way for me to take the next step to greater success and generational wealth?”

After Pipeline PerformanceProgram™ Consultation: You are now primed to take your business to new heights, and the time is right to leverage the 25 years of hands on experience that Daniel Fitzgerald III brings to the Pipeline PerformanceProgram™.

I promise you, I will roll up my sleeves, and work directly with you and your leadership team each and every month to help guide your upward trajectory. We will begin with an introspective of your business as a whole, utilizing the strategy of my book, “Your Business Pipeline”. We look at each pipe (department) in your company, and evaluate your KPI’s. We gain a starting point, and from there evaluate strengths and opportunities for improvement. Lastly, we uncover bottlenecks and address them urgently, to clear the path for unobstructed growth. Once establishing a 5-year BHAG, 1-yr Launch, Quarterly action items, & Department KPI’s…we will set monthly action items for each department. These will be the accountability metrics for each leader on your team, and we will evaluate them each month, to fast-track growth. This monthly consultation process with me will be invaluable in bonding your team and skyrocketing your company growth.

I have helped hundreds of basement and foundation contractors grow from virtual start-ups to multi-millionaires and I watched 20 of them sell their companies to Groundworks or Basement Systems for $20,000,000, $30,000,000, $40,000,000 and some even more! My goal is to help you gain marketshare, taking it from these 900 lb gorillas. And, I know how to do it, because they followed MY program to get to where they are! I will only allow one Basement/Foundation contractor in your market onto the Pipeline PerformanceProgram™, so you will have exclusivity to me, my team of industry experts and my intellectual property. Now is the time for you to take your business to new heights, gain marketshare and get your piece of the pie. YES! It’s time for you to live your, American Dream”!